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Materials to include in your website:

Click here for a printer friendly version.

Note: If you need the Adobe Reader please click here.

To help us determine how your website should be designed please read and consider the following:

Who is your target audience? (interests, ages, professions, etc.)

Review your competitors' websites and note the look, "feel" and positive aspects of their sites. List your likes and dislikes.

Do you want to "mirror" the look of your current marketing materials or create a new look?

Together we will discuss your ideas and collaborate on a design best suited to you and your business.

Website Content Suggestions
You may want to include any or all of the following on your website.

Website Contact Information
Provide a way for visitors to respond to you.
Business name
Address
Phone and fax numbers
email address(es)
Business hours

Background Information
Including an "About Us" webpage on your site has a double advantage. Search engines favor sites with an About Us page and so do potential clients. About us pages contain information about the company, its history, staff, etc. Visitors can get a glimpse into who you are and why they should choose you.

Services
Provide your visitors with a detailed description of the services you offer. This can be done using a list format, paragraph format or combination of both.

Logo
If you have a logo you should include it on your website. (If you do not have a logo, we can create one for you. Call for details.)

Images
Images can help your visitors get to know you, your location, help emphasize a point, and they can contribute to the "feel" of a site as well.

Forms
Forms allow you to request specific information from your visitors. This method helps to ensure that you obtain the type of contact information you want, the visitor's email address and any other information you may need. This information is returned to you in the form of an email.

Frequently Asked Questions (FAQ's)
Preparing and including a "Frequently Asked Questions" page enhances both user-friendliness and search-engine friendliness. Visitors go to this page for quick answers to common questions regarding your services.

Helpful Information
Your website should be informative and interactive. Downloadable documents are a very effective way to inform, engage and boost search engine results. These documents could include service or product related "How-To" and Resource Information, Coupons, Gift Certificates, etc.

Links
Help your visitors by providing links to service or product related informational sites. These links will add to your site's interactivity and will enhance your search engine placement. You could use links to industry associations, organizations, and anything else you think your visitors may be interested in.

Guarantee
A guarantee is a great way to increase consumer confidence. Visitors will choose to do business with a company that provides a guarantee over a company which does not offer one.

Testimonials
Providing potential clients with positive feedback from existing clients is another great way to help build confidence in your company and its services.

Terms and Conditions
Your terms and conditions of sale should be included on your website.
Send us an:
If you have any questions, please do not hestitate in giving us a call or
fax us at the numbers below.


Call us at: 1-516-404-5115 Fax us at: 1-516-731-1563
Email to Island Girls Design

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